Rapha is, in their own words “more than just a clothing company." In addition to an online emporium of performance roadwear, accessories and publications, the brand includes physical retail locations, luxury travel, and a cycling club with global membership”

The Rapha Prestige was an unsupported, un-marshalled adventure around the Victorian coastal towns of Flinders, Shoreham, Portsea and Point Nepean culminating in a finish just over the iconic Arthurs Seat. It was the first Women’s Prestige in Australia.

Through on-site research and brand identity, we developed the story befitting of the Rapha brand and the participants of the Women’s Prestige. Executing on our strategy, we filmed, edited and released multiple edits of content, suited to all existing Rapha platforms. Subsequently, the Rapha Prestige Merricks sat in Rapha International’s top-5 most watched videos for almost a year.

AN INTRODUCTION TO THE RAPHA PRESTIGE: 
https://pages.rapha.cc/prestige/rapha-womens-prestige-merricks

TEASER
https://vimeo.com/164200238

FEATURE (ALSO BELOW)
https://vimeo.com/164200427

BLOG
https://pages.rapha.cc/en_AU/women-en_au/merricks-blog

Brand Strategy
Platform Strategy
Content Strategy
Execution Strategy
Film & Video
Photo & Video Editing
Advertising

Content Creation
Branding and Identity